Branding
Graphic Design
Custom-made graphics to match your style.
Logo Design
Business Cards
Advertisements
Website
Social Media Posts
Print
Copy Writing & Brand Voice
Whether your voice is playful and cheeky or polished and professional, it sets the vibe for how you communicate across all channels. When done right, it makes your brand instantly recognizable and helps form a real connection with your audience across all channels
Collateral
Collateral is tools and materials used to exemplify a brand. It creates fun nods during the guest experience. A project example includes Hotel Grinnell, a former junior high school constructed in 1921 is now a 45-room, schoolhouse-inspired hotel in Iowa, complete with a gymnasium-turned-ballroom featuring the original basketball court floor for events, a cafeteria converted into bunks, and locker rooms that now house the hotel’s bar and restaurant, aptly named Periodic Table. Rooms include chalkboards, bench seating, and other nods to academia. The school officially closed in the 1970s, but class is still in session — at least for hotel guests. To play into it’s history there are a variety of assets throughout the hotel with nods at it’s past including:
Report Cards - to leave a review of your stay
Apples on the desk
Custom Pencils
A scoreboard in the cafeteria-style bar